Return to list

Paris retains its position as Europe’s leading city for the luxury goods sector in 2025

Published on 10 April 2026
2 minutes
  • Shopping
  • Actualités

Fashion and accessories dominate new store openings, whilst jewellery and watches remain stable and beauty is growing significantly. The market is diversifying: whilst the major groups (LVMH, Kering, Richemont) remain influential, 70% of new openings come from other brands.

Property supply is extremely scarce, leading to a steady rise in rents and prompting retailers to seek creative solutions. The sector remains structurally sound, focusing on exclusivity, flagship stores and the customer experience, with a favourable outlook through to 2026.

  • Paris, Europe’s capital of the luxury goods industry

    • Paris has regained the top spot in Europe with 22 new store openings (compared to 7 in 2024, the year of the Olympic Games).
    • The openings are concentrated in:
      • Rue Saint-Honoré / Faubourg Saint-Honoré
      • Avenue Montaigne
      • Champs-Élysées
    • Rue Saint-Honoré leads the way, notably thanks to six new high-end perfumery boutiques.

Stay informed