Who’s Next: Paris, at the heart of fashion and lifestyle trends
Nowadays, shopping is an integral part of the travel experience. Visitors are no longer just looking for a particular shop or brand: they want to discover new designers, learn about a product’s history, experience craftsmanship first-hand, and take home an experience from Paris as much as a physical item.
Paris is the perfect setting for these new ways of discovering fashion, beauty and lifestyle.
From 5 to 7 September 2026, Paris Expo Porte de Versailles will host Who’s Next, one of the leading international fashion and lifestyle trade shows. Nearly 1,500 French and international brands and 45,000 industry professionals from around the world will gather there to discover upcoming collections, identify new talent and anticipate market trends.
Ready-to-wear, accessories, beauty, lifestyle: the trade fair enables international buyers, retailers and industry professionals to spot the brands and trends that will shape the market of tomorrow.
An industry reinventing itself
Who’s Next also reflects the transformations currently shaping the fashion and retail sectors: more sustainable fashion, new distribution models, personalisation, digital innovations… These developments are gradually changing the way consumers discover, choose and buy products.
Paris, a shopping destination on the move
With its international reach, Who’s Next illustrates Paris’s ability to bring together brands, designers and professionals from around the world to celebrate creativity.
For visitors, this vibrant atmosphere translates into a constantly evolving shopping destination, where major fashion houses rub shoulders with emerging designers, concept stores and more off-the-beaten-track spots.
The art of the table is an art of connection, and the world of retail is also defined by this notion of exchange, coming together and sharing.
This autumn, all the events in the creative sector are coming together around the same table to engage in dialogue: from Who’s Next to Shoppe Object Paris, Bijorhca and Interfilière Paris.
Who’s Next is unveiling a vibrant range of products, featuring emerging young talent and carefully curated collections. The trade fair has established itself as a major international fashion event, where the trends, innovations and successes of tomorrow are revealed.
