Experiencing memorable moments rather than enjoying material possessions is one of the new cross-cutting trends that cannot be ignored, including in the world of luxury. Boutiques are focusing on magical settings, serving hot chocolate and pastries, and offering immersive retail experiences. Because it’s no longer just about acquiring an object, it’s about enjoying an unforgettable experience imagined by the brand and its creator.
Whether it’s at a fashion show in a prestigious and usually inaccessible location or during the customer journey in a shop. Increasingly, it is inspired by the hospitality experience in its pursuit of excellence. A cooking class and a visit to the market with a Michelin-starred chef, a wine tasting with an oenologist, climbing the dome of the Place Vendôme, which is usually closed to the public, exploring galleries with a famous
Ostentation is no longer a sign of true luxury.
On the contrary, anything that shines scares this new category of consumers, who are lovers of authenticity (known as ‘stealth wealth’) and discretion to ensure their security and peace of mind.
This trend also indicates that money does not bring happiness.
At least not by flaunting it excessively.
The art of living is cultivated around references, not just the possibility of spending more and more.
‘How To Spend It’ was the subtle title of the Financial Times’ luxury supplement, which has renamed itself HTSI (for How To Save, Style, Sustain, too).
Ostentation is no longer a sign of true luxury. Gastronomy is the second largest expense after housing. Perhaps it is no coincidence that in recent years, all luxury brands have turned their attention to this issue. From cafés and restaurants to products, luxury brands are now nibbling, sipping and literally devouring each other. From Kitsuné coffee to Saint Laurent, which has mastered latte art – the art of creating designs on the fine milk foam – concepts are constantly being reinvented. At the crossroads of a thousand cultures, Paris offers a feast of gastronomic delights, Michelin-starred restaurants, but also patisseries, bakeries, cheese shops, and more. More and more products are once again being made in Paris – in limited quantities – by young artisans: beer, cheese, wine, chocolate, and more. Their rarity and seasonality make them highly sought-after consumer goods.
Renowned for its traditional French cuisine, iconic brasseries and new wave of young chefs who are shaking up traditions, Paris is also and always has been at the forefront of food trends. The Parisian gastronomic scene is constantly changing. It is undoubtedly the most vibrant world of its time, having become a symbol of excellence and creativity. Paris invented nouvelle cuisine in the 1970s and today boasts some of the world’s best chefs and a wide variety of unique cuisines.
Atica crée des moments où gastronomie, cinéma, musique et art s’allient pour éveiller les cinq sens.
L’institution parisienne 4 fois centenaire vous propose un véritable voyage.
Cette adresse mythique des quais de Seine, disposant d’une vue imprenable sur Notre-Dame, ne cesse de se renouveler et propose une multitude d’expériences, gourmandes, raffinées, mêlant savamment tradition et modernité.
Au programme de cette visite des plus privilégiées : un accès prioritaire combiné à une visite commentée de la Dame de fer et de ses coulisses ainsi qu’à une pause d’exception au 1er étage de la Tour.
Atica crée des moments où gastronomie, cinéma, musique et art s’allient pour éveiller les cinq sens.
Atica creates moments where gastronomy, cinema, music and art combine to awaken the five senses.
Porté par le talent du chef David Bizet, le restaurant L’Oiseau Blanc, au Peninsula Paris, affirme l’excellence d’une cuisine juste et sensible, où authenticité, audace et traditions dialoguent avec élégance.
Pensée par Paris je t’aime, cette plateforme est conçue pour les conseillers en voyage du monde entier, spécialisés dans la création d’expériences haut de gamme pour leurs clients.
Paris, métropole emblématique de l’art de vivre et de l’innovation, se réinvente sans cesse, nourrie par son patrimoine culturel exceptionnel, son dynamisme créatif et son ouverture internationale. Des établissements prestigieux aux scènes gastronomiques en ébullition, en passant par de jeunes talents et une offre culturelle riche, la Ville Lumière ne cesse de briller par son audace et sa diversité.
Carte blanche à Emmanuel Sauvage, Directeur Général du groupe Evok Collection
